In traditional media, marketing is the process of taking the company message and broadcasting it to the world. Often the message which is being broadcast is one which is based on a product or service. If you get the right message out, then people will buy your product or service.

This concept of marketing is dependent on one thing:

Getting your message out effectively.

If you don't do that, you will just be pouring a lot of money down the drain.

Search engine marketing is all about getting your message out to people who want to hear it. Search engine marketing is based on the idea that you only appear in front of people that are actually LOOKING for your product or service.

While the Internet is a great medium to do business in, there are still things to think about after you have got your message right. The whole Internet is a competitive distribution method, which needs careful management. Effective search engine marketing is very strange. Normally marketing is regarded as a creative endeavour, based on design, and writing, while more technical people such as printers and technicians handle the details.

Search engine marketing is equal parts design, text writing, code, and research. If a website doesn't have the attention spent on all of these parts, then you won't get the results that you need.